If you want to increase your website’s search engine rankings you’ve probably heard of Private Blog Networks (PBNs). At the same time, controversial PBN links are a powerful off-page SEO strategy when done right.
But buying PBN links requires caution, as bad execution can be ineffective or even get you penalized by Google. That’s where our expert assistance provides clear guidance and niche-related
In this latest blog from the LinkLadder crew, we break down everything you need to know about how to buy PBN links safely and effectively. We will also cover how to build PBN links and the strategies, benefits, and risks involved.
What are Private Blog Network (PBN) Links?
A Private Blog Network (PBN) is a network of high-authority websites that are privately owned and used to create backlinks to a target site to increase its authority and rankings.
These websites are often built using expired domains with existing backlinks and authority. PBN links are not organic; they are strategically placed to manipulate search engine rankings.
Google discourages artificial link-building tactics but many SEO professionals still use PBNs successfully. But the key to success is stealth, quality, and relevance – a poorly executed PBN strategy can get you deindexed and search rankings drop.
What is the Definition of PBN and PBN links?
PBN links, also known as Private Blog Network links, are a type of backlink that originates from a network of privately owned websites. These links are designed to manipulate search engine rankings by artificially increasing the authority of a website.
PBN links are typically created by building a network of websites, either from scratch or by acquiring expired domains and then linking back to a main website. The main goal is to increase the main site’s rankings by leveraging the authority of the networked sites.
Importance of PBN links in Search Engine Optimization
PBN links are a venerable tactic in SEO, but are still considered an effective way to increase search engine rankings as they can be used on a daily basis to strategically enhance the link profile of a website. By creating a network of sites that all link back to a main site, SEO professionals can effectively boost the site’s authority and improve its position in search engine rankings.
While search engines like Google have become more advanced in detecting PBN links, using a trusted provider like theLinkLadder.com can mitigate these risks.
TheLinkLadder.com offers a streamlined approach to leveraging PBNs safely. They focus on quality and stealth, ensuring that the PBN links you acquire are from high-authority sites with relevant content.
This means you can still enjoy the ranking benefits of PBN links while minimizing potential penalties. By partnering with theLinkLadder.com, you can effectively integrate PBN links into your SEO strategy, boosting your site’s rankings without the associated risks of poorly managed networks.
Private Blog Networks (PBNs)
What is a private blog network (PBN)?
A private blog network (PBN) is a collection of websites that are owned and controlled by a single individual or organization. These websites are typically created to generate backlinks to a main website to increase its search engine rankings.
PBNs can be built using expired domains, new domains, or a combination of both. The idea is to leverage the existing authority and backlinks of these domains to create a network that can pass link juice to the main site and boost its search engine performance.
How PBNs are built and maintained
PBNs are built by acquiring a network of websites, either by purchasing expired domains or registering new domains. The websites are then populated with content and links are created pointing back to the main website.
To maintain a PBN website owners must regularly update the content on each website, ensure the links are not detected by search engines, and monitor the performance of the PBN. This involves using different hosting providers and IP addresses to avoid footprints that can identify the network as a PBN.
However, maintaining a PBN can be time-consuming and expensive and the risks of detection and penalty are present. So while PBNs can be a powerful tool for building links they require careful management to avoid the scrutiny of search engines, which is where the LinkLadder offers invaluable services with white-glove PBN management done for you.
Is Buying PBN Links Safe?
Buying PBN links is safe if you consider the quality of the PBN, its footprint, and the strategy used. Here are the key points to consider:
- High Quality Domains: Ensure the PBN is built using authoritative expired domains with a clean backlink profile.
- No Footprints: The network should not have common footprints like identical hosting, themes, or ownership details.
- Relevance Matters: Links should come from relevant content and niches to look natural.
- Link Velocity: Avoid unnatural spikes in backlinks; a sudden burst of PBN links can trigger Google’s spam filters.
- Avoid Suspicious Links: Regularly audit your backlinks to identify and disavow any suspicious links that can harm your SEO.
If done correctly buying PBN links can give you a strong ranking boost without any immediate risks. But never rely solely on PBN links—use them as part of a diversified link-building strategy.
Where to Buy PBN Links
You can buy PBN links in several ways but you should always vet the source to avoid penalties. Some PBN providers own multiple websites to create a network for link building. Here are the best places to find PBN links:
1. SEO Marketplaces
Platforms like Konker, Fiverr, and SEOClerk offer PBN link packages. But many of these are low-quality, spammy networks so you must thoroughly vet the seller before buying. The quality of links built through these SEO marketplaces can vary greatly and there are risks involved including search engine penalties for using unethical practices.
2. Private SEO Communities
Some high quality PBN providers operate within private SEO groups, forums, and social media networks. These are often invite only but they tend to have higher quality PBNs with strict standards. Within these private communities, the importance of quality in link-building is emphasized to ensure sustainable and ethical practices.
3. PBN Link Vendors
Many SEO agencies and link-building providers sell PBN links as part of their services. Some well-known vendors include The Hoth, Authority Builders, and Rank Club. We blow all of these options out of the water with our diverse network that can point links that make an immediate impact on your Google search results, at a (much) lower cost.
Buying from reputable vendors increases the chances of getting safe and effective links. The site owner plays a crucial role in ensuring the quality of PBN links by monitoring and addressing any harmful backlinks.
4. Build Your Own PBN Using Expired Domains
While not technically “buying”, building your own PBN gives you full control over link quality and security. This involves purchasing expired domains, hosting them on different servers, and creating content-rich sites.
By doing so you can build links through a self-created PBN and ensure the backlinks are high quality and Google-compliant. While somewhat expensive and time-consuming this is the safest approach if you plan to use PBN links long-term.
How to Evaluate a PBN Before Buying Links
Not all PBNs are created equal. You need to identify private blog networks to avoid Google penalties as they keep improving their methods to detect low-quality links. Here’s what to check before buying PBN links:
1. Domain Authority & Trust Flow
Look for domains with high Domain Authority (DA), Trust Flow (TF), and a clean backlink profile. Quality backlinks are key to evaluating a PBN as they indicate legitimate and sustainable ways to improve rankings. Avoid domains with spammy backlinks or a history of penalties.
2. Indexation Status
Use Google’s “site:” search operator (e.g., site:example.com) to check if the domain is still indexed. If it’s deindexed it’s worthless. With LinkLadder’s support, you can get postings that are indexed quickly by Google and that even rank themselves in many cases, meaning more authority is passed to your site in turn.
3. Outbound Link Profile
A good PBN should link to a diverse set of high-quality websites, not just commercial or spammy sites. If all outbound links point to suspicious sites the PBN is likely flagged. Linking to other websites within a PBN can also increase visibility and traffic as many successful operators use these links to create a natural interlinking profile.
4. Content Quality
Check if the content is unique, well-written and relevant to the niche. If the site is filled with spun or low-quality content the link value is low.
5. Hosting & IP Diversity
PBN sites should be hosted on different IP addresses and hosting providers to avoid footprints. Also the number and quality of links pointing to a domain is crucial in evaluating its authority. This greatly impacts the domain’s trustworthiness and ability to rank well in search engines.
Best Practices for Buying PBN Links Safely
If you decide to buy PBN links follow these best practices to minimize risks and maximize returns. PBN links can boost a site’s ranking artificially but they also come with the risk of Google penalties.
1. Don’t Buy in Bulk
Buying too many PBN links at once can trigger Google’s algorithms. Space out your purchases to make the link-building look organic. We can help with this as well as provide a diversified set of sources, not like other sites that offer off-page support, but with all links coming from the same IP address.
2. Vary Your Anchor Text
Using the same anchor text repeatedly is a red flag. Mix branded, generic, and long-tail anchors to keep your link profile natural and avoid unnatural links accumulating.
3. PBN Links Should be Part of a Bigger Strategy
PBN links should be one piece of a larger link-building puzzle to help boost search rankings. A diversified link-building strategy can improve a site’s rankings by reducing the risk of penalties and creating a more natural link profile. Combine them with guest posts, niche edits, citations, and natural backlinks.
4. Don’t Rely on a Single Provider
If one provider’s network gets penalized all your backlinks could be lost. We make it a single source with diversified links, so you do not have to work with multiple PBN vendors to reduce risks in your link-building efforts.
5. Monitor Your Rankings and Backlink Profile for Search Engines
Track your rankings and backlink profile using tools like Ahrefs, SEMrush or Google Search Console. If you see sudden drops reconsider your link sources.
Alternatives to PBN Links
If you’re not comfortable with PBN links here are other alternatives we can help with:
- Guest Posting: Publish content on authoritative blogs in your niche.
- Niche Edits (Curated Links): Buy links placed in existing articles on established sites.
- HARO (Help a Reporter Out) or Qwoted: Get backlinks by contributing expert quotes to journalists.
- Broken Link Building: Find broken links on high authority sites and suggest replacing them with your content.
- Social Media & Brand Mentions: Increase online presence to get organic backlinks.
Get Started With Impactful and Effective PBN Links Now
Buying PBN links can be an effective strategy. If you choose to go this route make sure the network is high quality, has no footprints, and blends well with other backlink sources.
Our method of PBN sourcing diversification is key to staying under Google’s radar and maintaining long-term rankings.
In the end, PBN links still work but shouldn’t be your only link-building strategy. Use them along with other proven methods to build a natural backlink profile.
The LinkLadder is here to help your sites succeed, reach out today for a complimentary site audit and a link matched to your niche, and see the impact our support can make for yourself!